Focal Insights - Focal Insights

Focal Insights

Focal Insights

Update 1.10.1

We've just released version 1.10.1 of our portal! Focal Insights just got a little bit easier to use. We now support moving the columns in most of our tables. You can also pin important information such as the stimulus preview - it will stay visible when

Update 1.10.0

We've just released version 1.10.0 of our portal! Quien busque camisetas de fútbol para entrenar puede reducir dudas comprobando la temporada, el diseño y los detalles visibles. Como comprobación final, conviene asegurarse de las instrucciones de cuidado y cualquier límite aplicable a la personalización. * When no

Does eye tracking work in children?

While our algorithms are compatible with children, keep in mind that children under 14 might have difficulties following the calibration instructions. This means that eye tracking data might be less accurate for this age group. Also keep in mind that children under the age of 18 are not allowed to

Getting Started

Stimulus guidelines

Space usage For single images, there is no need to add padding. Use the original image to fill the entire space. If you want to have a background, make sure that the image itself is centered. If your images contains multiple smaller images, spread them evenly across the available space.

Getting Started

Data interpretation guide

The results we provide are based on three measurements: 1. eye tracking 2. emotion tracking 3. heart rate monitoring The data we collect are very rich in information but to turn them into actionable insights they need to be interpreted. It is not difficult to do with some pointers and

Where is my data stored?

All customer data, including stimuli and participant results, is stored in the European Union. Our infrastructure is hosted by Nefos in The Netherlands and Hetzner in Germany and Finland. While our static websites are hosted by the American company CloudFlare, no customer data is transmitted to them at any time.

How does it compare with mouse tracking?

Mouse tracking is often used to check what parts of a website or product were seen as it is assumed to correlate with eye position. Contrary to popular belief, mouse position only has a 22% correlation with gaze and there is no correlation between mouse and eye movements at all!

What does "test type" mean?

When creating a new test, one of the first choices you have to make is the "type" of the test. In this article we'll introduce the three main types of tests: Designer, Analyze videos only, and API. Before going into detail it is important to realize

Account & Billing

Adding a VAT number

Depending on your account settings we'll charge you a different VAT rate. * If you are located in the Netherlands or have not entered any VAT information, we'll charge 21% VAT. * Customers outside of the EU as well as those within the European Union that have entered

Account & Billing

When are my tests billed?

You can create as many Focal Insights tests as you would like and preview them free of charge. Once you've recruited enough participants and have finished the acquisition phase we'll contact you to consolidate the participants. You can then remove any participants that did not meet

Getting Started

Creating a new test

To create a new test, just log in to our portal and click the big Create test button. Don't worry, you can create as many tests as you'd like, we only charge once you decide to go live. Give your new test a name and choose

Update 1.8.7: Sharing Projects

We've just released version 1.8.7 of our portal! It is now possible to invite other users to join your projects. Just select a project and open the Sharing menu to get started! To accept the invitation, the other user should go to Account and open Memberships.