Focal Insights

Where is my data stored?

All customer data, including stimuli and participant results, is stored in the European Union. Our infrastructure is hosted by Nefos in The Netherlands and Hetzner in Germany and Finland. While our static websites are hosted by the American company CloudFlare, no customer data is transmitted to them at any time.

How does it compare with mouse tracking?

Mouse tracking is often used to check what parts of a website or product were seen as it is assumed to correlate with eye position. Contrary to popular belief, mouse position only has a 22% correlation with gaze and there is no correlation between mouse and eye movements at all!

What does "test type" mean?

When creating a new test, one of the first choices you have to make is the "type" of the test. In this article we'll introduce the three main types of tests: Designer, Analyze videos only, and API. Before going into detail it is important to realize

Adding a VAT number

Depending on your account settings we'll charge you a different VAT rate. * If you are located in the Netherlands or have not entered any VAT information, we'll charge 21% VAT. * Customers outside of the EU as well as those within the European Union that have entered

When are my tests billed?

You can create as many Focal Insights tests as you would like and preview them free of charge. Once you've recruited enough participants and have finished the acquisition phase we'll contact you to consolidate the participants. You can then remove any participants that did not meet

Focal Insights © 2026